Role of an entrepreneur Entrepreneurial motives and characteristics Business objectives Business choices

Planning a business and raising finance 1 Planning 2 Internal finance 3 External finance 4 Forms of business 5 Liability

Managing people 1 Approaches to staffing 2 Recruitment, selection and training 3 Organisational design 4 Motivation in theory and practice 5 Leadership

Marketing mix and strategy 1 Marketing objectives and strategy 2 Product/service design 3 Promotion and branding 4 Pricing strategies 5 Distribution

The market 1 Demand 2 Supply 3 Markets 4 Price elasticity of demand (PED) 5 Income elasticity of demand (YED)

Meeting customer needs 1 The market 2 Market research 3 Market positioning

Enterprise unit designed to help students prepared to study IG Enterprise in year 10. 1 hour weekly lessons with a final project at the end of 6 weeks. Topic 1: Skills of Entrepreneur / Enterprising People Topic 2: Setting up a new Enterprise Topic 3: Market Research – Primary / Secondary Topic 4: Business Planning Topic 5: Purchasing / Budgets Topic 6: Marketing: Adverting / Promotion Topic 7: Run the Business

2.5 External influences 2.5.1 - Economic influences 2.5.2 - Legislation 2.5.3 - The competitive environment

2.4 - Resource Management 2.4.1 - Production, productivity and efficiency 2.4.2 - Capacity utilisation 2.4.3 - Stock control 2.4.4 - Quality management

2.3 Managing finance 2.3.1 - Profit 2.3.2 - Liquidity 2.3.3 - Business failure

2.2 Financial planning 2.2.1 - Sales forecasting 2.2.2 - Sales, revenue and costs 2.2.3 - Break-even 2.2.4 - Budgets

2.1 - Raising finance 2.1.1 - Internal finance 2.1.2 - External finance 2.1.3 - Liability 2.1.4 - Planning

1.5 Entrepreneurs and leaders 1.5.1 - Role of an entrepreneur 1.5.2 - Entrepreneurial motives and characteristics 1.5.3 - Business objectives 1.5.4 - Forms of business 1.5.5 - Business choices 1.5.6 - Moving from entrepreneur to leader

1.4 - Managing people 1.4.1 - Approaches to staffing 1.4.2 - Recruitment, selection and training 1.4.3 - Organisational Design 1.4.4 - Motivation in theory and practice 1.4.5 -Leadership

1.3 Marketing mix and strategy 1.3.1 - Product/service design 1.3.2 - Branding and promotion 1.3.3 - Pricing strategies 1.3.4 - Distribution 1.3.5 - Marketing strategy

1.2 - The Market 1.2.1 - Demand 1.2.2- Supply 1.2.3 - Markets 1.2.4 - Price elasticity of demand 1.2.5 - Income elasticity of demand

1.1 Meeting customer needs 1.1.1 - The market 1.1.2 - Market research 1.1.3 - Market positioning

Unit 1 - BUSINESS ACTIVITY AND INFLUENCES ON BUSINESS Unit 2 - PEOPLE IN BUSINESS Unit 3 - FINANCE Unit 4 - MARKETING Unit 5 - BUSINESS OPERATIONS

Unit 3 – Business Finance This section explores the use of accounting and financial information as an aid to decision making.

Unit 4 - Marketing This section focuses on identifying and satisfying customer needs in a changing and competitive international environment.